Launching anything new is a terrifying experience. Putting a product out there, whether it’s a game, an app, a web site, a book, an online course, a video, or anything you created, is a big risk of your reputation and the goodwill you have built up on your social networks. It can be such a scary prospect that it may even stop you from releasing your creation–or worse, hold you back from really promoting it to the audience you created it for.
Let’s play a game to get over that, right now.
Did you ever play the Chinese fortune cookie game? Where you add “in bed” to the end of every fortune?
“You will experience much happiness today” in bed
“Our first and last love…is self love” in bed
“You are talented in many ways” in bed
You can–and should–play this game whenever someone offers an opinion on your latest masterpiece. It’s easy. Silently add the phrase “in my view” to the end of their comment:
“Your web site should have more stuff on it” in my view
“You should be doing less of this and more of this” in my view
“You should have picked blue instead of green” in my view
I’m not saying ignore advice from (hopefully) well-meaning people. When you’re always looking to improve, feedback is essential.
So take it, as they say, with a grain of salt. Consider the source. Is the person offering this advice an expert in the field? He could be spouting assumptions as facts. Is she in your target market at all? Maybe she doesn’t like what you’re doing because she’s not your audience.
(I love watching Saints football, but I think the endless truck commercials are completely stupid. They didn’t ask my opinion. And they shouldn’t. I’m not in the market for a pick-up truck, and likely will never be.)
Ask for opinions, definitely. Listen to feedback. But take the time to really know your ideal customers. What’s going to appeal to them? What’s going to annoy them? What changes can you make that will really excite your fans?
And if you’re lucky enough to hear feedback from a member of your ideal audience?
You’ll still want to add in my view to anything one person says.
P.S. I would love to hear your views in the comments below!